Last edited by Mazuzshura
Wednesday, July 22, 2020 | History

2 edition of Marketing With Infotrac found in the catalog.

Marketing With Infotrac

Charles W. Lamb

Marketing With Infotrac

by Charles W. Lamb

  • 199 Want to read
  • 30 Currently reading

Published by South-Western Pub .
Written in English

    Subjects:
  • Sales & marketing,
  • Marketing - General,
  • Business & Economics,
  • Business/Economics

  • The Physical Object
    FormatHardcover
    ID Numbers
    Open LibraryOL10484815M
    ISBN 100324281757
    ISBN 109780324281750

    Whether you rent or buy from Cengage, instantly and easily access your eBooks, textbooks and digital course materials right here. Need to activate Courselink? We’ve got you covered there too! William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading principles of marketing book. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the Price: $

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    Buy or rent textbooks from and save up to 90% off of new titles for your required college books. Lamb has authored or co-authored more than a 30 books and anthologies on marketing topics and over articles that have appeared in academic journals and conference proceedings. In , he was awarded the prestigious Chancellor’s Award for Distinguished Research and Creative Activity at TCU. This is the highest honor that the university Reviews:


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